For U.S. counseling practices
Qualified leads for counseling services - even during low season.
We provide your therapy/counseling practice with qualified leads through Google Ads (HIPAA-compliant). Our fields are:
- Relationship therapy (couples, marriage)
- Sex-related therapy (including minorities)
- EMDR therapy for depression or anxiety
Lead generation for other types of therapy require additional pre-assessment.
+266%
Julie Maul · 30 days
$20
CPL · sex therapy practice
+105%
ModernTherapySeattle.com, month one leads growth
+300%
JulieMaul.com, month one leads growth
+203%
more leads on average across clients within the first month
Verified results · 30 days
We only work within 4 fields, but we know them good.
Relationship & marriage counseling
Couples therapy · Gottman · EFT
What we focus on
Sex therapy
Intimacy · AASECT-aligned · sex-positive · Minorities
EMDR therapy
Trauma · PTSD · EMDRIA-trained clinicians
As far as advertising on Google becomes more expensive, we've found the way to fit acquisition costs into our clients' financial models by building ads for particular therapy types only.
We know how to hit required cost per lead for these services, we DON'T know how to do it for other services.
R
S
E
A
Anxiety therapy
GAD · panic · phobias · OCD · CBT & ACT
Outside these four areas? We may not be the right fit — and we'll tell you on the call.
Three reasons your ads don't perform.
Spend a lot on ads, but don't get leads
You're getting website traffic, but barely any leads for cost that will never hit break-even.
Three quiet leaks
Counseling sphere faces specific difficulties with Google Ads — overall it's either "I get clicks but no leads" or "My leads never book", but a deeper layer is more complex:
No. 01
What we do — rebuild ad structure and ads copy so that only relevant and high-intent person clicks, and the wrong kind self-selects out before they visit your website.
Insurance-seekers when you're private-pay (but we do work with insurance practices)
Expensive leads, no return
No. 02
No. 03
Half your inquiries open with "do you take my insurance?" You don't, so they leave and you still pay Google for those leads.
You spend 4-figures on Google Ads and get one-digit number of leads — not enough to break even on the spend, let alone profit.
What we do — filter insurance seekers on ad level so they never see your website and don't drain your ad budget.
What we do — optimize the entire acquisition funnel on each step, so the math itself allows to hit KPI in terms of cost per qualified lead.
Real practices.
Real numbers.
Practice stories
A look at what changed for two of our most-documented clients — and a snapshot of others.
We've also worked with:
Danielle Winterwood · WholeValleyTherapy.com
Sean O'Connor · InnerStandingTherapy.com
Sheldon Reisman · ReismanCincyCounseling.com
Jessica Rizk · HealingHeartsVA.com
From the first call to a predictable leads flow — in four steps.
Discovery call
30-60 minutes · no charge
how we work
We first assess your current situation, then decide what you need, just like you do with your patients. If you need price before you provide all the info - we won't be able to name it, apologies for that.
01
Grigory (CEO, senior marketer) gets in touch with you, asks questions and suggests the way to get you HQ leads fast.
Funnel & business assessment
Strategy & focus
02
03
1 to 2 days
Plan presented
We audit your current ads, website and inquiry flow. We tell you the exact way we'll hit the goal so you understand the workflow.
We identify the services you sell best and the weak points losing you money. You see the plan before we charge anything for execution.
Execution & ongoing tuning
Continuous · weekly review
We adjust your website, rebuild your Google Ads, and keep optimizing until cost per qualified lead and lead volume hit your targets. Estimated see-results time is 2-4 weeks.
04
Steps to execute to be able to manage leads flow.
Audit of current ads, landing pages and analytics system
what will be done
Just like you plan & execute a proven system for your patients, we plan & execute ours for you.
Google Ads campaign rebuild — or launch from scratch
Website & landing page conversion fixes
CRM integration or set up - necessary to get the most out of G-ads
Weekly iterative optimization toward target cost per qualified lead
Weekly reporting on qualified leads cost and volume
We're a great fit if…
You run a U.S.-based counseling practice or agency.
do we fit?
Be honest with these — it saves both of us a call.
Your focus is relationships, sex therapy, EMDR or anxiety treatment.
You can sustain at least $900/month in advertising spend.
You understand how to monetize qualified inquiries — we'll bring in leads, but turning them into patients is up to you.
You're ready for 20–40 days of optimization. That's how long stable CPL takes.
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✦
✦
✦
✦
Hi — I'm Grigory.
F
ABOUT ME
Grigory Khaidukov
Founder · senior marketer · customer success head
7
Years in the field
76
case studies across markets
$1,2M+
Ad spend managed
or the past 7 years I've helped various businesses grow through
paid ads — and around 4 years ago I've started getting quite solid results for a particular niche, which is counseling, so I've doubled-down on it. Now I manage a team of niche-specific marketers to get you fully covered on the lead-gen side.
My focus is the four specialties on this page: relationships, sex therapy, EMDR and anxiety. The case studies above are mine — not borrowed from a portfolio site.
When you book a call, you talk to me directly — not an account manager. I take a limited number of clients at a time because of these 3 facts:
- Every business has its specific situation, so it takes time to get into each case;
- I want to work with you for a long time. My client's average partnership time is 11 months, so I really put an effort to provide you with quality leads, so it's more efficient for me to retain you than to look for a new client. That's why we will agree on results and not hours per week;
- I aim for each client to become a case study. To do so, I have to execute flawlessly, and I do so.
Get your funnel audit.
• Free for completing this form
GET STARTED
Tell us a bit about your practice. We'll send back the top three things likely losing you qualified leads — and what we'd do about them.
• 20-minute audit, top 3 leaks identified
• No credit card · no spam
• One business day response
Practitioners who scaled with us.
Kate Ellis
In their words
Most of our new work comes from referrals between practice owners.
“
Thank you for all your hard work. It’s relieving now that I’m starting to get phone calls and contact form submissions again.
“
Julie Maul
ModernTherapySeattle.com
+105% leads · 30 days
JulieMaul.com
+300% leads · 30 days
Things practitioners ask before the first call.
What if my niche isn't on your list?
We need to assess your business and niche before we proceed to work. For example, we will not be able to help practices that work with substance usage.
Why a $900/month minimum on ads?
Based on current benchmarks, below this budget Google Ads doesn't have enough data to optimize, and our work can't show measurable lift. It's a floor for results, not a price filter.
How fast will I see results?
Most clients see meaningful lift in lead volume within 3 weeks. Stable cost per qualified lead typically settles between day 20 and day 40.
Do you work with insurance-based practices?
Yes — but the playbook is different. Tell us on the call so we set the right expectations and pre-qualification logic.
What if Google Ads isn't the actual problem?
That happens. Our audit covers the full funnel — ads, page, intake, sales. E.g. you may struggle with sales or retention (LTV). If your bottleneck is downstream, we'll say so before you sign anything.
Common questions
Flat fee or revenue share?
Flat monthly fee, scoped to your account size. No percentage of revenue. No surprise charges.
How is this different from a Psychology Today listing?
Directories are limited in terms of effort you may put in. Google Ads has a larger leverage over your leads flow, it brings clients searching with intent — for the specific service you offer, in the area you serve, at the price you charge. Both have a place; they aren't the same tool.
Curious if this would work for your practice?
Spend thirty minutes with me. I'll tell you what is the fastest fix in your funnel to see the change — and whether we're the right team to fix it.
— Grigory, GKRM senior marketer
U.S. counseling-only lead generation.
Predictable qualified inquiries for thoughtful therapy practices.
Fast answers
Privacy policy
Terms of service
No PHI policy